Business Plan

               I. EXECUTIVE SUMMARY

A.     Highlights

B.     Overview

C.     Description of Business

D.     Objectives

E.     Mission

F.     Business Advantages

               II. COMPANY AND BUSINESS OVERVIEW

A.     History

B.     Company Ownership

C.     Company Products & Services

D.     Keys to Success

E.     Milestones

F.     Company Locations & Facilities

               III. PRODUCTS & SERVICES

A.     Product & Service Description

B.     Important Features

               IV. MARKET ANALYSIS

A.     Industry Analysis

B.     Description of the Market

C.     Market Demographics

D.     Competitive Advantages

               V. COMPETITION

A.     Description of the Competition

B.     Summary of Competitors

               1.     Competitor # 1

               2.     Competitor # 2

               3.     Competitor # 3

               4.     Competitor # 4

               5.     Competitor # 5

               6.     Competitor # 6

C.     Competitive Sales Strategies

               VI. MANAGEMENT SUMMARY

A.     Management Team

               VII. FINANCIAL DATA

A.  Income / Expense Projections

          1.     Explanations

          2.     Summaries - 2010 - 2014 Annual, Quarterly &

                     Monthly Graphs

          3.     Quarterly Projected Income Statements and Graphs

          2015, 2016, 2017, 2018

          4.  Monthly Projected Income Statements and Graphs

          2015, 2016, 2017, 2018

B.  Current Financial Reports

          1.  Recurring Income Charts

          2.  Income Statement

          3.  Balance Sheet

C.  Use of Capital

The Table of Contents below is an example to illustrate some of the components that are necessary considerations in a start-up or an existing on-going business.

Just as the blue prints for a 100-story skyscraper are different than those for a three-bedroom home, your Table of

Contents will be different, and specific to your business.

The importance of a Business Plan is no different than the importance of a set of plans for building a structure.  

Without a plan, it is unlikely that the structure could be completed, and even if it were completed, the probability of failure is profound.

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